Intranet based brand usage guidelines
Business system
Website
Property showing sheet (front/back)
Pocket Folder
Charity program identity
Inbound Marketing Download Icon
Signage
Agent's subordinate branding
Postcard
iTunes presence
Inbound Marketing Infographic
Unit Realty Group Channel Video 2.0—Click to view
YouTube Channel Trailer 1.0—Click to view
Facebook Business Page Looping Cover Video (No Audio)—Click to view
Brand Identity Imperatives
- Visually appealing: The brand should be simple, bold and clear. It should convey confidence and quality to those seeking real estate expertise.
- Express innovation: The brand should feel modern and dynamic.
- Drive consistency The brand should become a visual standard.
- Differentiate: The brand should position Unit in the same high-value category as its ideal competitive set, while maintaining its uniqueness.
- Reflect personality: The brand should reflect Unit’s unique brand values and start-up spirit.
