- Project: Create systems and collateral to help foster home seller leads created by an inbound marketing campaign originating from a Google text ad.
- Execution: Step 1: an initial landing page for leads to get the information they seek in exchange for their subject property address and contact information. Step 2: a package of mailed collateral including a tri-fold brochure which asks recipients to go to a URL for more information. Step 3: a landing page for the tri-fold where leads can request to start a pre-listing conversation.
