- Project: Create a top-level direct response marketing vehicle aimed at Fortune 1,000 senior-level corporate officers that invites targets to request an in-person meeting with the authors of a newly published book.
- Design: A modular package comprised of a folded bookmark with integrated tear-out author business cards inserted into a book. A custom tray and cover sleeve lock the book within an inner package which is then inserted into a standard FedEx box shipping.
