- Project: Create an ad campaign to help communicate a start-up real estate brokerage’s unique brand value targeting home sellers.
- Execution: Step 1: Concept, write and create a series of newspaper ads designed to get readers intrigued enough to visit dedicated landing pages. Step 2: Write, design and code landing pages amplifying each ad’s separate message. Step 3: Geo-target the newspaper’s readership with Facebook ads to help reinforce the print ad campaign while also creating new visitors for the landing pages direct from Facebook.
